International Journal of Tourism and Hotel Management
2020, Vol. 2, Issue 2, Part A
The empowerment of religious tourism in Madhubani, Bihar
Religious Tourism is travelling to a religious place with not only an intension of seeking blessings of the God but also enjoy the pleasure of travelling, this would include art, culture, tradition and architecture.India being one of the most religiously overwhelmed country, religious tourism plays a very important role in its development. The aim of this paper is to evaluate potential and possibilities for the empowerment of religious tourist places in Madhubani district. This study is based on primary and secondary data and followed qualitative research design. The result of the study emphasized the necessity of improving appropriate entertainment activities, upgrading the cleanliness hygiene, sanitation situation and reconstructing the prices charged for accommodation and souvenirs items which leading to the destination in order to enhance the satisfaction of pilgrims. The findings of this research may be useful in developing policy and undertaking promotional measures for intensifying pilgrimage tourism in this area.