2021, Vol. 3, Issue 1, Part A

author(s)
Prihatin Tiyanto Priagung Hutomo

abstract
This study seeks to examine human resource management becomes a strategic approach as a valuable organizational asset in rural areas. The research method is done by qualitative approach and analyzed descriptively. Data were collected based on observations and in-depth interviews. Validity was done by triangulation method. The research was conducted in the village of Kungkuk, Punten, District Bumiaji, Batu City, Malang; The results showed that to improve development in villages, it could not only be seen from the physical side of development, but starting from rural human resources, who have the competence and skills to increase the added value of rural resources. Rural human resources are crucial for the development of values ​​and products and are complemented by the availability of infrastructure in the village. The results of the study prove that rural human resources are a vital strategy to increase the acceleration of development in rural Indonesia. Rural can be used as a new construction for accelerated development, namely through rural human resources based on rural development.