International Journal of Tourism and Hotel Management
2022, Vol. 4, Issue 2, Part A
COVID-19’s impacts and fallouts on the sustainability of Malaysia’s restaurant businesses
Albert WY Leow
The COVID-19 affected the global economy widely, especially the economic sector in which the local food and industry (F&B) took a beating from the pandemic’s impact. The Malaysian F&B industry had to explore other ways to sustain their business, particularly through Information Technology (IT). The research methodology adopted in this journal is quantitative research which has uncovered various business models adopted by the local F&B industry in sustaining their survivals. Among the common business models are on-line delivery systems, e-wallets, and on-line food promotions with discounted retail pricings. The F&B industry’s timely response in adopting various IT apps have helped them greatly in overcoming the pandemic’s unforeseen challenges.