2022, Vol. 4, Issue 2, Part A

author(s)
Maria Silvia Avi

abstract
Generally, when we speak of the four Ps, we refer to the four elements identified by product, price, plays and promotion, which are addressed as marketing issues. In this article, it will be pointed out that the four elements mentioned above are not marketing-specific, but must be managed as a team, by the Marketing Manager and the Revenue Manager. in addition to this, it will be pointed out that to the four classic Ps, two more P must be added, which are fundamental to business management, if one wants to optimise the company's profitability and financial results. In the following pages, we will illustrate what the two additional P refer to, and it will be noted that in reality, the two 'new' P are not merely additional elements to the four classic P but rather identify two issues that must permeate the four elements identified by the four classic P.