An insight into rural entrepreneurship through tourism development and its impact on the living conditions of local communities in India
Dr. R Kannan
The uniqueness of Indian culture, tradition, way of life, historical, legendary things, heritages and other attractive tourist spots, especially the rural parts of our country is the most significant factor for the development of local community. The existence of bright spots like Kulu Manali, Jammu Kashmir, Ootacamund, Kodaikanal and other temples, churches, Ajmer Dharga, Taj Mahal are the most preferential points both by the domestic as well as foreign tourists. In the light of the above discussion, how these parts create entrepreneurial tendency among the local community either by the way of entering into the venture of setting many hotels, travels, tour operations, guides and sales emporiums. Each and every tourism parts in India in the local areas directly created employment and income. Moreover the prosperous and dynamic people in the rural areas may come forward to act as a liaison agent between the tourist and the localities. Automatically the tendency of the rural elites may emerge in to setup many entrepreneurial ventures. Especially in the parts of north eastern hill areas popularly known as 7 sisters of Indian states enter into displacing their handicraft works, sculptures, wooden works and other traditional hand made goods largely sold to the tourist. By this way a lot of income and employment opportunities have been emerged. In this paper the researchers seems to explain the overall entrepreneurial abilities among the local communities through the development of rural tourism in India with some expositions.
Dr. R Kannan. An insight into rural entrepreneurship through tourism development and its impact on the living conditions of local communities in India. Int J Tourism Hotel Manage 2023;5(1):41-44. DOI: 10.22271/27069583.2023.v5.i1a.65