2024, Vol. 6, Issue 1, Part A

This research paper delves into the realm of sustainable packaging innovations within Punjab's Fast-Moving Consumer Goods (FMCG) industry, offering a localized perspective on a global concern. The primary objectives include assessing the current state of sustainable packaging adoption, understanding consumer perceptions, and identifying challenges within the unique socio-economic fabric of Punjab. Adopting a descriptive research design, the study focuses on Punjab's FMCG industry as the primary data source, employing structured surveys, interviews, and industry reports. Statistical analysis serves as the data analysis tool, providing a quantitative lens to interpret the findings.

Key findings reveal a commendable adoption of recyclable materials and a positive consumer perception of sustainable packaging. However, challenges such as high initial costs and the lack of industry standards emerge as impediments to widespread adoption. Sector-specific variations within FMCG subsectors further underscore the need for tailored strategies. Additionally, an environmental impact assessment highlights the current ecological footprint and suggests potential improvements.

Implications of these findings extend to industry practitioners, policymakers, consumers, and environmental advocates, emphasizing the market potential for sustainable packaging and the interconnectedness of consumer choices and environmental outcomes. The study contributes a localized perspective, filling a literature gap and providing practical insights for fostering sustainable practices within Punjab's FMCG industry.