Impact and difficulties of COVID-19 on the hospitality industry
Ayanangshu Mandal
The study report aims to ascertain the effects of COVID-19's effects on the hospitality sector and provide a future direction. An extensive study has established a conclusive effect of the pandemic on the hotel industry. To reduce the size of the study's sample, the research has been limited to hotels in India. The precise causal relationship between the two has been ascertained by employing both exploratory and explanatory research techniques. Primary and secondary media have both been used to gather data. A sample of customers, staff members, and employers of hotels throughout India were given questionnaires to complete in order to obtain data for the primary medium. The consumers were chosen at random and composed of a diverse group of people with different backgrounds and trajectories. Workers and employers are made up of people who are employed by various hotels throughout India. Published research papers played a major role in the secondary research and assisted in identifying the research gap.
Among the research's key conclusions were that hotels were negatively impacted by the pandemic and that the majority of them had made modifications to revitalize their establishments and reassure guests. The customers are looking for change and are tired of staying at home, even though they are concerned about their safety. When given the opportunity, the majority of people would prefer to travel and stay in hotels, but hotels are additionally aiming to allay customers' fears and satiate their cravings. Following the pandemic, the majority of hotels have developed new plans to do the same. Because of the different packages that hotels offer and the general boredom that these customers experience.
All things considered, hotel stays are ultimately what both guests and hotels desire. Even though the coronavirus has made this goal difficult to achieve, this dream is not far-fetched with the hotels' emerging adaptation and growing consumer confidence in these measures. It is anticipated that hotels will make a significant recovery in the near future and that hotels should see a significant upturn, making up for the losses they suffered in the coming years during the pandemic.
Ayanangshu Mandal. Impact and difficulties of COVID-19 on the hospitality industry. Int J Tourism Hotel Manage 2024;6(1):91-103. DOI: 10.22271/27069583.2024.v6.i1b.91