Exploring modern challenges in business and management amid the age of artificial intelligence: A focus on tourism
Sparsh Tiwari
The research paper aims to provide an overview of the artificial intelligence (AI)-shaped modern world. It explores relevant difficulties in the fields of business, management, and social sciences, with a particular focus on the tourism industry. The objective of this study is to investigate the intricacies and nuanced dynamics that arise in these sectors by closely examining the implications of AI integration. Key subjects including automation, data analytics, customer behaviour, and sustainable tourism practices will be looked at through a thorough investigation. The objective of this study is to provide significant insights into the dynamic tourist scene in the AI era, thereby laying the groundwork for well-informed decision-making and strategic planning.
Sparsh Tiwari. Exploring modern challenges in business and management amid the age of artificial intelligence: A focus on tourism. Int J Tourism Hotel Manage 2024;6(1):152-156.