Impact of online content on youths towards travel and tourism industry in India
Prachi Pandey and Dr. Sarvesh Singh
The rise of the digital age has dramatically transformed how people plan and experience travel, especially among the youth in India. With the increasing prevalence of social media, blogs, vlogs, and travel websites, the travel preferences of Indian youth are heavily influenced by online content. This research paper explores the impact of online content on youths’ travel behaviour, using secondary data from authentic sources. It highlights the evolving dynamics of the travel and tourism industry in India, with a particular focus on the growing influence of digital platforms, influencer marketing, and user-generated content (UGC). These elements are increasingly shaping how travellers discover, choose, and engage with destinations. The paper also provides visual charts, graphs, and statistical data to support the analysis.
Prachi Pandey, Dr. Sarvesh Singh. Impact of online content on youths towards travel and tourism industry in India. Int J Tourism Hotel Manage 2024;6(1):194-199.