2024, Vol. 6, Issue 2, Part A

author(s)
Md. Soleman Mollik

abstract
Every year, millions of Muslims from all over the world flock to Bangladesh for Islamic pilgrimage events like the Bishwa Ijtema. Despite its significance, research on this event is limited, particularly regarding the motivations and satisfaction of attendees. This study contributes to the literature on Islamic tourism by examining the factors that drive pilgrims to attend the Bishwa Ijtema and their satisfaction layers. The study arranges totaling 40 in-depth interviews of Muslim tourists attending Bishwa Ijtema. Data collection spanned January to May 2024. Later, the qualitative data analysis software ATLAS.ti.24 was used to analyze the data. Through qualitative analysis, key motivational factors were identified, including religious devotion, community building, spiritual renewal, intercultural exchange, and economic opportunities. The findings reveal that pilgrims are drawn not only by the desire for spiritual growth but also by the opportunity to connect with fellow Muslims and share Islamic values in a global context. However, infrastructure limitations, such as inadequate transportation, sanitation, and accommodation, impact the overall satisfaction of attendees. Enhancing infrastructure and improving event management are crucial for fostering a safe and fulfilling experience. The study suggests that increased marketing efforts, international collaborations, and tailored services for foreign pilgrims, such as language support and cultural orientation, could boost the global appeal of Bishwa Ijtema and strengthen Bangladesh’s Islamic tourism sector. Despite the limited literature on this event, this research highlights the potential of the Bishwa Ijtema to serve as a beacon of unity and cultural exchange for Muslim pilgrims worldwide, offering insights for policymakers to improve the event’s structure and appeal.