2024, Vol. 6, Issue 2, Part B

author(s)
Sumit Kumar, Darpan Dean and Rishab Kanwar

abstract
This study explores
the intersection of digital technology and wine tourism in India, focusing on
the role of online booking platforms, virtual wine tastings, and mobile
applications in shaping visitor experiences. A quantitative survey of 500 wine
tourists across major Indian wine regions, including Nashik, Nandi Hills, and
Bijapur, reveals how technological tools influence trip planning, engagement
levels, satisfaction, and revisit intentions. Descriptive and inferential
statistical analyses (SPSS v26) indicate that while mobile apps and booking
platforms enhance planning and onsite navigation, virtual tastings primarily
support brand outreach rather than replace physical visits. The study
contributes novel empirical data to Indian tourism literature and offers practical
recommendations for wineries, app developers, and tourism policymakers seeking
to digitize the wine tourism value chain.