2025, Vol. 7, Issue 1, Part B

author(s)
Ghania Diaa Mashfi and MM Talib Hadi Talib

abstract
The research aimed to examine how entrepreneurship influences the development of sustainable tourism projects. Findings revealed a strong, positive impact driven by initiative, risk-taking, and creativity. Linear regression confirmed a significant relationship between entrepreneurship and sustainable tourism. The study highlighted entrepreneurship as a key contributor to economic growth, innovation, and job creation, stressing the need for adaptability to technological and market shifts. It also emphasized the role of sustainable tourism in balancing economic, social, and environmental goals. Recommendations included supporting entrepreneurship through action plans and digital transformation, and advancing sustainable tourism via smart, eco-friendly practices.