2025, Vol. 7, Issue 2, Part A

author(s)
Chinedu J Anyamele, Bombom S Leonard, Ojo A Folashade, Iirmdu O Tina, Daniel N Dabis, and Bot E Tok

abstract
The study aims at assessing the degree to which socio-demographic variables of age, gender, marital status, income and religion influence the tourist choice of destination. The study adopted convenience sampling approach to administer a total of 500 questionnaire sets to five (5) selected tourist destinations, 100 in each destination within the Jos Plateau. Findings from the study reveals that single respondents below the ages of 40years visit tourist destinations which offer active recreational tourist destinations, while married respondents above 40 years have preference for destinations that offer passive recreational services in an environments that are serene, quiet and of high standard. The ANOVA statistical tool was used to establish that there is no significant variation in the socio-demographic character of tourist visiting various destinations. Hence, it recommends that tourism destination planners should take cognizance of the socio-demographic characteristic of their customers in their design of products and destinations.