2025, Vol. 7, Issue 2, Part A

author(s)
Qayssar Ahmed Abdullah

abstract
This study aims to examine the relationship between strategic planning and sustainable tourism development by distributing questionnaires to a sample of employees in the Tourism Authority of Babylon Governorate. The study sample consisted of (35) individuals, and data were analyzed using SPSS (Version 26). The results revealed that strategic planning has a significant impact on achieving sustainable tourism development from the employees' perspective, highlighting the vital role of strategic planning in revitalizing the tourism sector. The study provided recommendations for the Tourism Authority and the Ministry of Tourism to support strategic planning, ensure the sustainability of tourism resources, and preserve the tourism environment, as well as historical and archaeological sites.