2025, Vol. 7, Issue 2, Part A

author(s)
Jupitara Goswami and Harjyoti Kalita

abstract
In the socio-economic landscape of Guwahati city Pilgrimage Tourism plays an important role most significantly during seasonal religious events such as the Ambubachi Mela which is held at Kamakhaya temple yearly. The study tries to find out the various opportunities and challenges faced in the sector of pilgrimage tourism. It tries to find out and analysis the direct and indirect economic impact of pilgrimage activities. Pilgrimage tourism provides multiple opportunities for different types of developments such as cultural, economic and social. Hospitality, transport, craft and food service are the main areas where opportunities were being generated by this sector. Opportunities also bring challenges that need proper planning and handling. Overcrowding, inadequate waste management, poor sanitation, traffic congestion uneven distribution of benefits and environment concerns particularly during the high-footfall periods are some of the major challenges faced. This paper also emphasizes the role of Government in improving long term tourism potential. The study aims at ensuring that pilgrimage tourism contributes to inclusive, sustainable and resilient economic growth in Guwahati. Also it highlights the relationship that exists between pilgrimage tourism and seasonal economic growth in Guwahati city.