2025, Vol. 7, Issue 2, Part B

author(s)
Makig-Angay Shea Blest R, Ugnay Theody A, Villegas Sheryl Mae M and Cenizal Jacqueline M

abstract
The main objective of this study is to investigate the correlation between brand image and customer satisfaction and their influence on the behavioral intention to purchase Mobile Coffee Carts in Davao City. This research employs a quantitative, non-experimental design using correlational techniques. The non-experimental, or correlational, design examines relationships between variables without researcher manipulation or control. The data were subjected to statistical analysis using an ANOVA test and a survey method with 500 responses. The results indicate a strong correlation between brand image and customer loyalty in the context of the relationships between businesses and consumers. The study includes various subjects, such as workers, students, and loyal customers who enjoy coffee during their busy mornings.