2025, Vol. 7, Issue 2, Part C

The study examines the demographic profile of residents in key tourist destinations of Himachal Pradesh—Manali, Shimla and Dharamshala—and interprets their perceptions of tourism through the theoretical lenses of Social Exchange Theory (SET) and Butler’s Tourism Area Life Cycle (TALC) model. 400 responses from respondents are gathered using a descriptive research design in order to examine significant variables. The sample, according to the results, is primarily young, well-educated, and modestly off, with little direct involvement in jobs related to tourism. Consistent with SET assumptions, the results indicate that locals' support for tourism is mostly impacted by perceived costs and benefits at the community level rather than by personal financial advantages. Furthermore, the trends show that these places are probably in the TALC model's consolidation phase, where early developmental benefits start to lose ground to overtourism pressures. Although the results theoretically fit with accepted theories of tourism, more empirical research is necessary to confirm these connections in a scientific manner. In the swiftly evolving tourism dynamics of Himachal Pradesh, the study emphasizes the significance of implementing sustainable and community-centered tourism policies that guarantee fair benefit distribution and long-term destination resilience.