2023, Vol. 5, Issue 2, Part A

The tourism sector in general has contributed to increasing state and regional income and increasing the provision of employment opportunities. Apart from that, the tourism sector also has social, economic, environmental management, natural resource and cultural impacts. Tourism village is a development of alternative tourism, where the main goal is sustainable rural tourism development. Including the massive development of tourism villages in Tabanan Regency, it is carried out by involving the participation of local communities to create sustainable tourism villages. Quantitatively, there are many tourism villages in Tabanan Regency, but the management and development of these tourism villages still face many problems, such as weaknesses in the tourism village governance system, quality of human resources, waste handling and waste management, as well as funding problems.

The mix method approach and Importance Performance Analysis (IPA) were used to implement tourism village development from a sustainable aspect in Marga District, Tabanan Regency. The results of data analysis will be displayed in a qualitative descriptive manner to provide a clear picture regarding the factors and variables needed to realize sustainable tourism village development.

The research results show that there are 3 variables that are keywords in realizing the development of tourism villages in terms of sustainable aspects in Marga District, Tabanan Regency which can be seen from the importance level analysis value, performance level analysis value, and gap analysis value. The 3 keywords are 1) Socio-Cultural Aspects; 2) Environmental Aspects; and 3) Tourism Activity Aspects. This also includes, if we look at the results of the IPA analysis, the variables that constitute the excellence quadrant are socio-cultural and environmental.